Earlier this week I logged into my e-mail to see a message from an acquaintance. We’d been connected via Facebook. Upon opening the message, all I see is a banner for his film. There’s no salutation, no explanation…just the banner. Curious, I emailed him back to ask why he had sent it to me.
“Well, I know you’re interested in social media so I e-mailed it to you for your awareness”.
Awareness achieved…albeit negatively. Perhaps if he had told me more about the film and what he wanted to achieve by sending the picture, I might have been more receptive.
The one thing we need to STOP doing on social media is treating people like receptacles for links.
Regardless of whether it’s messaging your IMDb link to someone without context, or using a third-party provider to send an auto DM to your followers when they follow you, we need to…
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